Jamu Herbal Tradition
JUARA is based on the Indonesian JAMU tradition – which is a centuries-old Indonesian ancient herbal medicinal tradition that uses specific, natural ingredients to treat skin and health issues. Utilizing the natural herbs, plants and fruits in their local areas, they created fresh herbal tonics to be drunk, with no preservatives and no side effects. In Indonesia today, even with the prevalence of western medicine, the government still recognizes Jamu as a medicinal practice, with its own set of local FDA rules.
Several hundred years ago, the royalty of Indonesia asked their healers to create treatments not only for medicinal purposes but also for spa and beauty ritual treatments. Hence the same herbs, fruits, and flowers that contained healing properties were used to create luxurious beauty treatments one can still enjoy today.
HISTORY OF JAMU
Since as far back as 800 AD, Indonesian healers have held a secret to maintaining
youthful health and beauty. By using the herbs and botanicals of the tropical Indonesian forests, these healers created recipes that kept skin healthy, prevented illness and detoxified for overall skin health and well being, treating ailments ranging from stomach aches to skin conditions to general daily health maintenance. Largely held as family secrets passed down for generations, recipes were heavily guarded, and finding the answers through modern research was not easy. Only in the 1940s, with persistence from the government and the medical community did traditional healers finally open their secrets for scientific study. And to the surprise of many, these traditional herbal concoctions were often found to be more effective than their western counterparts. Ingredients commonly used for skin and beauty range from skin-softening milk and rose petals, to spicy aromatics such as ginger and turmeric, applied onto the face and body to nourish and detoxify the skin.
To this day, a high value is placed in Indonesia on soothing rituals and the process of caring for your skin, as beauty is believed to not only come from the outside but also from a peaceful and balanced mind. Most beauty rituals are relaxing, multi-step events lasting several hours, with traditional concoctions, applied onto the face and body one after the other, each with its own targeted purpose and result. Treatment begins with a relaxing massage and then is followed by a choice of body scrubs, body wraps, masks, and a fresh yogurt rub. It concludes with a warm milk or fresh flower bath, utilizing special ingredients to improve skin condition and tone.