The Founders' Philosophy:

Metta Murdaya, Yoshiko Roth, Jill Sung and Tami Chuang, are four culturally diverse young women living in New York with a follow-your-dream mentality. They shared a vision to develop an elegant, effective, and socially conscious skincare line combining their Eastern and Western cultures to embody our natural beauty and inner strength as women. Together, they created JUARA, a results-driven line of treatments inspired by Jamu, an Indonesian herbal health tradition, and ancient royal beauty rituals for the the confident, empowered woman of today.

"With JUARA, we began a journey of discovery, entrepreneurship, and creativity. JUARA is the Indonesian word for “Winner/champion.”  We believe JUARA to be about more than creating safe, effective and, natural products to attain beautiful skin, but also about creating our own destiny as independent women. The experience in building our company from scratch has defined who we are now, emboldening us to live by our values of perseverance, gratitude, honesty and trust, all which we pour with love into every single products we create."

JUARA is about all of us. Let us champion our natural beauty.